Managing Partners
The Mallett Group's Managing Partners have decades of experience between them. Our clients experience the best of both worlds: the loyalty talent and experience of a big-name consultancy with the speed, practical solutions, and cost-effectiveness of a boutique agency.
Marc Berman
CEO & Managing Partner
An original founder of The Mallett Group, Marc brings deep knowledge and experience in partnership strategy, co-brand credit cards, business development as a service, and loyalty programs across the airline, hospitality, and retail sectors. A trained and certified psychotherapist, Marc believes that loyalty marketing and customer relationship development are an extension of the psychology of changing behavior and leverages his training and insights to identify and create lasting customer partnerships.
Steve Sickel
CMO & Managing Partner
Steve is a travel industry veteran with 25+ years of experience in senior-level/c-suite roles across multiple sectors (hotels, airlines, third party distribution) and multiple disciplines: loyalty programs, database marketing, branding, e-commerce, pricing/revenue management, sales, call centers. Steve led the loyalty strategy at Continental Airlines (pre-merger with United) and at InterContinental Hotels Group where he drove both loyalty programs to industry-leading performances.
Lars Holmquist
CRO & Managing Partner
Lars has deep loyalty experience in the travel, loyalty, and payments industries holding senior executive positions at TSYS Loyalty (where he served as President), MasterCard, American Express, Brierley+Partners, Loylogic, and Cartera Commerce. Lars has been a Board Member of the Cardlinx Association and most recently held the role of EVP Americas for Collinson, responsible for leading the loyalty commerce and card linked offers business unit.