Customer Comms Strategy

Customer engagement is the key ingredient of a successful loyalty strategyTMG believes the permission to speak to a customer directly is the most important asset of a loyalty strategy that needs to be thoughtfully managed and choreographed to ensure every customer contact builds toward a positive and growing customer relationship 

The Mallett Group conducts audits of a loyalty program’s customer communications strategy to ensure maximum effectiveness in building engagement across three communications objectives: 

  • The Purchase Agenda: How well do the comms drive the customer through the purchase lifecycle from activation through maximizing share of wallet? 
  • The Learning Agenda: How well do the comms solicit information to learn more about the customer? 
  • The Education Agenda: How well do the comms educate customers about the company’s brands, products, and loyalty platform? 

TMG brings decades of database marketing experience to assist in building highly targeted, choreographed customer comms plans that drive strong relationships and commercial outcomes. 


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