Co-Brand Services

Adopting and integrating a co-brand, private label, or pre-paid credit card within your marketing mix can be challenging for any company. The Mallett Group has considerable experience and expertise in evaluating and selecting card issuing partners and launching successful co-brand and private label card programs. 

Our services include helping clients: 

  • Build the business case to support a card program 
  • Identify the best strategic partners 
  • Develop the RFP and evaluate the responses 
  • Select the best card issuing partner 
  • Define the consumer value proposition 
  • Field and manage any required research 
  • Develop the product marketing plan 
  • Launch the card program 

In short, The Mallett Group will guide the process from strategy development to launch and beyond. 


To learn more, visit our Ask Us page and request more information.