Travel & Hospitality

Airlines and hotels were the pioneers of loyalty programs dating back to the early 1980’s with the launch of the now iconic American AAdvantage program and Marriott’s Honored Guest Awards program. Some three decades later loyalty programs are ubiquitous in travel and hospitality and have become significant drivers of revenue and profit. Not unexpectedly, with success there are also challenges. Most programs have reached a level of maturity where differentiation is difficult and expensive. Consumers have more choices and more information. As a result they are more discriminating and customer loyalty is more fleeting.

The Mallett Group has been working in travel and hospitality for nearly twenty years. Many of our principle consultants come from the industry and have been directly involved in developing and managing airline and hotel loyalty programs.

Our expertise and experience includes:

  • Loyalty Marketing Strategy
  • Loyalty Program Development
  • Social Media Strategy and Integration
  • Technology Assessment, Selection and Deployment
  • Partnership Marketing
  • Loyalty Program Optimization
  • Program Measurement and Analysis

If you would like more information please contact us.