We’ve been talking about it, posting about it and inviting people to it. Gathering the best speakers and presenters, recruiting the most knowledgeable people working in the co-brand field today. We’ve got one focus in mind and it’s almost here. Are you in? Are you registered? Co-Brand Card Event 2015 We are limiting attendance and we…

Read More

(This post includes event details including links to registration and sponsor information) It’s almost here. Well, we still have a few months but MEGA Event planning is in full swing – registrations are filling up and sponsorships are being sold. Have you been to MEGA Event? If you have then you know

Read More

Generate Leads with Social Media I am always looking for the newest and best ways to integrate lead generation and social media. Platforms that work for one type of business may not be the best for another. For example a florist would highly benefit from posts and engagement on Pinterest where a technology provider might…

Read More

Upcoming Events The Mallett Group and Airline Information have two important events coming up, the first is just next week (and it’s a free event), so check them out below and click to register for one or both. Co-Brand Networking Event, Hosted by Elite Marketing Group, June 12 in Wilmington Event Overview: This complimentary after-work event,…

Read More

We’ve been talking to (and about) Millennials here on the TMG blog and we’re not the only ones interested in this unique group. This generation has captivated retailers with their spending power and trend-establishing abilities. Traditional loyalty programs aren’t always enough to engage a savvy consumer, and yes, 18-33 year-olds are considered savvy. With their…

Read More

Are You Talking to Me? By Adam Poltrack, Freelance Writer Edited by Stephanie Rufa, Marketing Manager, TMG I’m the new consumer. I am not the new consumers; I am an individual. I’m sharp, I’m young, and I’m jaded. You’re talking – but I can’t hear you. Are you talking to me? When I open a browser…

Read More

Too Much of a Good Thing by Joe Mammano, Chairman of The Mallett Group I have spent the majority of my professional career, of my life for that matter, as a marketer. I choose to regard myself as a member of a somewhat elite group of “enlightened” marketers, traveling along a path that supports the…

Read More