Loyalty Marketing Consulting

Loyalty programs, by their design, touch and impact a company’s most valuable customers. They also require a long-term commitment and represent a significant financial investment.

The Mallett Group helps clients develop and enhance a loyalty program; providing guidance and advice on where and how to maximize the value of loyalty marketing investments.

We have developed a system, our Program Assessment for Loyalty Marketing (PALM), which provides a disciplined and consistent methodology for reviewing a loyalty program's performance. There are numerous elements involved in analyzing a loyalty program including the following:

  • Measure and quantify the business impact of an existing loyalty program
  • Benchmark the program against relevant industry standards
  • Set forth/maintain a compelling consumer value proposition
  • Measure return on investment

Our ultimate goal is to ensure your loyalty program is delivering the business results you expect.