Adopting and integrating a co-brand, private label, or pre-paid credit card within your marketing mix can be challenging for any company. The Mallett Group has significant experience and expertise in evaluating and selecting card issuing partners and launching successful co-brand and private label card programs.
Our services include helping clients:
- Build the business case to support a card program
- Identify the best strategic partners
- Develop the RFP and evaluate the responses
- Select the best card issuing partner
- Define the consumer value proposition
- Field and manage any required research
- Developing the product marketing plan
- Launch the card program
In short, The Mallett Group will guide the process from strategy development to launch and beyond.
If you are considering a co-brand, private label or pre-paid card for your business, please fill out our contact form. We would welcome an opportunity to help you develop and launch a successful credit card program.