Putting Lasting Relationships First®

MasterCard Canada

The Assignment:

Source Offers and Partners for MasterCard Canada Cross-Border Program.

Methodology:

  • Research and familiarization with most suitable partners across desired categories
  • Partner location analysis to ensure breadth of program
  • Negotiation of best partnership terms, ensuring competitive appeal in marketplace
  • Develop partnerships and promotions for multiple card products and issuer portfolios, across multi-media channels
  • Support cross-border initiatives targeting city-specific markets in an effort to drive incremental International spend
  • Research and writing of case studies, presentations, etc. to support various partner discussions

Results:

For the last 3 years, TMG has negotiated various experiential and global offers across multiple card products in an effort to add value for affluent cardholders and to meet the needs of the Canadian Issuer networks. TMG has developed 150+ partnerships, including 30+ international partnerships.