Assess current loyalty program value proposition and provide recommendations on how to improve it, with the program goal of increasing purchase frequency and average transaction size.
- Reviewed program strategy and design as compared to direct competitive set
- Assessed program strengths and weaknesses including its ability to drive incremental revenue, develop and sustain customer loyalty, and deliver a positive ROI
- Provided recommendations for program optimization and strategies on how to continually evolve and enhance the program’s value proposition
Presented findings to HauteLook senior management and new program was implemented, incorporating TMG’s recommendations.