Putting Lasting Relationships First®

HauteLook

The Assignment:

Assess current loyalty program value proposition and provide recommendations on how to improve it, with the program goal of increasing purchase frequency and average transaction size.

Methodology:

  • Reviewed program strategy and design as compared to direct competitive set
  • Assessed program strengths and weaknesses including its ability to drive incremental revenue, develop and sustain customer loyalty, and deliver a positive ROI
  • Provided recommendations for program optimization and strategies on how to continually evolve and enhance the program’s value proposition

Results:

Presented findings to HauteLook senior management and new program was implemented, incorporating TMG’s recommendations.