Putting Lasting Relationships First®


The Assignment:

Develop a strategy to migrate proprietary charge card holders to a proposed cobrand credit card, with a focus on mitigating attrition.


  • Intense focus on customer activation, penetration and migration of the existing base of proprietary cardholders
  • Developed customer relationship  model for new card holder acquisition and increased activity and usage from both existing actives and newly acquired credit card customers
  • Performed strategic analysis, program benchmarking, economic modeling, partner development, vendor selection, marketing plan and ROI measurement


Analysis and recommendations for launch of new cobrand credit card and migration strategy were presented to Harrods management, followed by cobrand program launch.