Putting Lasting Relationships First®

Emirates

The Assignment:

Determine if there were new, untapped opportunities for co-brand credit cards.

Methodology:

Researched and developed several position papers:

  • Credit card co-brands mileage pricing
  • Partnership opportunities
  • Co-brand dynamics and benchmarks
  • Mileage sales opportunities
  • Accounting policies

Results:

Identified several market opportunities for new co-brands, determined UK held an attractive market for additional co-brand opportunities.