Putting Lasting Relationships First®

Brian LaBelle

Prior to The Mallett Group Brian lead the Skywards frequent flyer program at Emirates in Dubai. He headed the team who founded Skywards and developed it into one of the world’s leading and award winning FFPs. As Senior Vice President he took Skywards through several transitions to make it more responsive to key customer needs and more effective as a marketing and revenue tool for the airline.

Brian has 35+ years of airline experience in Canada and the Middle East including 22 years with Emirates. With a deep background in airline planning and fleet planning Brian has a corporate perspective as well as a healthy respect for the power of loyalty to build the bottom line.

Brian has a BA with Honors in economics from Carleton University in Ottawa, Canada and an MSc Econ from the London School of Economics.