Putting Lasting Relationships First®

IT'S ALL ABOUT RELATIONSHIPS

The Mallett Group is a marketing consulting agency specializing in helping clients design, develop and maximize the value of their customer loyalty strategies and programs. Founded in 1997, we are a full-service loyalty marketing consultancy. The Mallett Group has the capabilities and experience to help clients at any stage of their loyalty program development; designing a new loyalty program, improving the effectiveness of a current program, implement the enabling loyalty program technology and evaluating the business impact of loyalty marketing investments. Our goal is to create successful, profitable loyalty marketing programs for you and your customers.

OUR SERVICES

Loyalty Marketing

The Mallett Group helps clients evaluate the risk reward trade-offs associated with loyalty programs and provides guidance and advice on how to maximize their value.

Partnership Marketing

The Mallett Group utilizes a disciplined strategic approach to partnership development that considers a company’s brand, customer profile, and business objectives.

Co-Brand Services

The Mallett Group has experience and expertise in evaluating and selecting card issuing partners and launching successful co-brand and private label card programs.

Technology Consulting

Our technology consulting services cover both sides of the field. Seeking a platform for your loyalty program or clients for your technology platform? We can help.

Business Development

We leverage our deep industry relationships to support business development in multiple verticals and to identify & establish long lasting business partnerships.

A FEW OF OUR CURRENT CLIENTS

OUR EXECUTIVE LEADERSHIP TEAM

Marc E. Berman

CEO, Managing Partner

Steve Arsenault

COO, Managing Partner

Rhonda Ekstrand

Senior Director Partnership Marketing
Managing Partner