IT'S ALL ABOUT RELATIONSHIPS
The Mallett Group is a "boutique" loyalty marketing and partnership development consulting agency specializing in helping clients design, develop, and maximize the value of their customer engagement strategies and programs. Founded in 1997, The Mallett Group is led by loyalty marketing experts who have worked on both the client and agency side. Our team has the capabilities and experience to help clients at any stage of their loyalty strategy development: designing a new program; improving the effectiveness of a current program; implementing the enabling program technology; developing a partnership strategy; and evaluating and modeling the business impact of marketing investments. Our goal is to create successful, profitable loyalty marketing strategies and programs for you and your customers.
Taking Loyalty
to New Heights
Taking Loyalty
to New Heights
IT'S ALL ABOUT RELATIONSHIPS
The Mallett Group is a marketing consulting agency specializing in helping clients design, develop and maximize the value of their customer loyalty strategies and programs. Founded in 1997, we are a full-service loyalty marketing consultancy. The Mallett Group has the capabilities and experience to help clients at any stage of their loyalty program development; designing a new loyalty program, improving the effectiveness of a current program, implement the enabling loyalty program technology and evaluating the business impact of loyalty marketing investments. Our goal is to create successful, profitable loyalty marketing programs for you and your customers.
OUR SERVICES
The Mallett Group designs, implements, and optimizes effective loyalty programs to maximize both consumer engagement and financial performance. We are able to evaluate and assess current program performance via our proprietary PALM (Program Assessment for Loyalty Marketing) methodology. We are experts in "ground up" builds and implementations.
OUR EXPERTISE
A FEW OF OUR CLIENTS
Clients
