The Mallett Group is an independent consulting firm established in 1997 based in New Milford, Connecticut with a secondary office just outside of Boston, Massachusetts. We specialize in marrying our clients' business objectives and goals with the best marketing strategies and programs, partners and resources in the marketplace.
As the recognized industry experts in loyalty and relationship marketing, we have helped our Clients increase membership program engagement and retention. Loyalty programs by their design impact companies’ most valuable customers, therefore the benefits delivered must be carefully regarded against cost. As programs have become ubiquitous, there is a growing need to differentiate from the competition while understanding the true cost of a fully loaded relationship marketing program.
The demand for relationship marketing and travel industry consulting has grown as more industries become exposed to the attendant benefits. The Mallett Group provides its clients, both within and outside the travel industry, with hands-on experience in developing, launching, and supporting successful relationship marketing programs.
Complementing our work in the loyalty space, we invoke a disciplined approach to partnerships helping our clients maximize incremental sales while protecting current revenue streams. Partnership development and strategic alliances are critical in enhancing the customer value proposition for loyalty programs, as well as for acquisition and retention strategies. Client assignments for developing and leveraging relationships across multiple verticals include co-brand products, sourcing promotions, and back-end quality assurance.